Last weekend we had the honor of being invited to speak about polling fundamentals to a room full of Seattle’s next generation of political and civic leaders at their campaigns and elections training weekend.

To also share his expertise, we invited one of our friends (and a Precision Polling customer), a senior researcher at the The Washington Poll, to join us in presenting to the group.

The audience had lots of great questions, and all of us learned a good deal about polling and the role it plays in winning campaigns. We realized that there’s lots of useful information in the slides we put together, and so wanted to share them with you. If you’re interested in learning about: polling methodology, practical tips on polling, typical costs of polling, polling trends in campaigns, and more, please click on the images below to download the slide decks.